XIO is a cosmetic brand for teenagers and aims for clear and pure skincare that minimizes skin damage. Defining has conducted a visual branding design for XIO. To realize the sustainable health of the skin, XIO carefully selects only skin-safe ingredients and produces them in the best production environment. We focused on effectively expressing and delivering XIO’s brand vision in visual language. We set ‘Brand Like Transparent Light’ as the visual branding concept and designed the system of visual identity with line graphics that symbolize light. And, the package designed with understated graphics conveys the brand philosophy and pure and clean brand image that XIO aims for.
